“If agencies had a magic circle, we
would have been kicked out long
ago for debunking the myths and
removing the smoke and mirrors
agencies use to keep clients in
long term commitments without
the optimum results”

We drive attraction visitor attendance through digital marketing channels, plain & simple!

Attraction and destination marketing is our main focus here at JRC Marketing. We’ve years of experience working with some of the UK’s best known attractions such as Blackpool Pleasure Beach & Merlin Entertainment.

We know that visitor attendance is the core focus for destinations and attractions. Traditional media spends like TV & radio are getting more and more expensive and are becoming less and less worthwhile. Recent studies among families and the 18-30 market demonstrate TV viewing time is at its lowest, with most content being consumed on demand. Online and mobile usage however, is at its highest.


Your potential customers have switched their focus, for your attraction to succeed, you need to switch yours! In 2018, online marketing is, now, just marketing! The ability to target customers through social media and their ordinary web browsing or app useage at low cost per clicks means that you can drive down the cost to acquire a new customer. The extra functionality provided by retargeted, using past customer data to target them for a supplementary visit and other special “tricks of the trade” drive this cost down even further! Let us show you by booking a free consultation meeting.

At JRC Marketing we know how to market visitor attractions and destinations. We know their consideration points and what will or will not lead to them becoming a visitor. It’s our job to take this industry knowledge and apply it to your business. This means that everything comes back to you. 


We use digital channels to drive targeted traffic to your website, by using creative and ad copy that resonates with your audience, based on our in-depth analysis. We optimize to squeeze the best click-through rates out of campaigns to give you the volume of traffic you need at the lowest cost. We then work with you to ensure your business and communication channels, are primed to convert these browsers into customers!

What makes us different?

We don’t just sell services, we sell outcomes. We only sell the perfect combination of our services to deliver the outcome you’re after and we never settle…

How do we increase visitor attendance & market attractions?

  • Understand

    We understand your customers, what are they looking for & what are their consideration points. We get under their skin so we position ourselves in the best way possible.

  • Strategize

    We build your campaign plan. We put together the perfect combination of our services to deliver the outcome we promise, increased visitor attendance and promotion of your attraction to your target audience! Here we identify which marketing channels & creative messaging will work best to convert your target customers.

  • Execute

    We put our plan into action!

  • Report

    We ensure every step of our plan is attributable so we can report on the success and find areas for improvement.

  • Refine

    Based on initial data feedback we fine tune and refine our campaigns to allow them to run at optimal efficiency. Once we reach optimal efficiency and ROI is proven, we scale the campaigns up to drive maximum lead volume.

Are you ready to increase attendance to your visitor attraction(s)?

See how we helped Blackpool Pleasure Beach increase their online conversion rate & average order value!

Speak to our expert team today about your project on 0161 8717 444 or email [email protected]