We drive attraction visitor attendance through digital marketing channels, plain & simple!

Attraction and destination marketing is our main focus here at JRC Marketing. We’ve years of experience working with some of the UK’s best known attractions such as Blackpool Pleasure Beach & Merlin Entertainment.

We know that visitor attendance is the core focus for destinations and attractions. To convert a browser to a visitor you have to take them through the funnel of awareness, consideration and purchase. Each visitor has different consideration points so ensuring they are all answered in such a way as to promote a purchase is no easy feat, but, that’s where we come in.

We’re very effective at communicating with your target customers on their preferred channels with messaging and creative that resonates with them and answers their considerations. We then work with you to ensure your website and social channels further answer any other consideration points so as the potential customer is primed, ready for purchase armed with full awareness and understanding of your product/service.

What makes us different?

We don’t just sell services, we sell outcomes. We only sell the perfect combination of our services to deliver the outcome you’re after and we never settle…

How do we increase visitor attendance & market attractions?

  • Understand

    We understand your customers, what are they looking for & what are their consideration points. We get under their skin so we position ourselves in the best way possible.

  • Strategize

    We build your campaign plan. We put together the perfect combination of our services to deliver the outcome we promise, increased visitor attendance and promotion of your attraction to your target audience! Here we identify which marketing channels & creative messaging will work best to convert your target customers.

  • Execute

    We put our plan into action!

  • Report

    We ensure every step of our plan is attributable so we can report on the success and find areas for improvement.

  • Refine

    Based on initial data feedback we fine tune and refine our campaigns to allow them to run at optimal efficiency. Once we reach optimal efficiency and ROI is proven, we scale the campaigns up to drive maximum lead volume.

Are you ready to increase attendance to your visitor attraction(s)?

See how we helped Blackpool Pleasure Beach increase their online conversion rate & average order value!

Speak to our expert team today about your project on 0161 818 7277 or email [email protected]