Inbound marketing is the process of helping potential customers find your products/services through the creation of a variety of forms of content such as blogs, white papers, webinars, helpful videos, useful how to guides, social media and varying other forms of content.
Alongside these "content forms" are "inbound techniques". These thechniques have the role of exchanging potential customer infromation and consent to contact that customer. Some examples are, gated content, lead magnet forms and dedicated conversion optimised landing pages to name a few.
The third & final layer, is the user of digital channels to drive traffic to these content pieces, where the inbound techniques will serve to obtain the potential customers information so you can enagage with them.
As you may have guessed by the logical approach detailed above, we are inbound specialists, we've been there and most certainly done that. We know what content, techniques and channels will work best to engage your target audience and drive them to convert at the lowest CPA's. You could experiment yourself, and burn budget in the process, or you can trust our experience and guarentee your business the results it is looking for.
Traditional marketing methods are no longer enough to captivate and retain customer interest. Audiences are becoming increasingly wise to conventional marketing tactics and are more likely to ‘switch off’ when they know they are being sold to. Savvy marketers understand that they must adapt their strategies to create lasting connections using genuinely informative and personalised material.
We've worked with some of the UK's biggest and best brands delivering amazing websites and incredible results. Between our clients our websites can boast, increasing average order value by 17%, doubling the number of leads generated and doubling a clients e commerce conversion rate!VIEW OUR WORK
"We originally chose JRC Marketing to handle our PPC accounts. Each month end report featured more suggestions on what we could do to drive more leads. This is all we actually cared about, whether they were PPC or not was irrelevant. JRC's inbound marketing service helped us reach 15 leads per month, within a short space of time!" - Josh Smith, Eposability