Why? Here are some quick facts…
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site is making £100,000 per day, a 1 second page delay could potentially cost you £2.5 million in lost sales every year.
What to do?
First of all you need to test your site, there are various tests out there but I would recommend these three GTMetrix, Pingdom & Test My Site. GTMetrix is the most helpful of these tools. Once you run your site on GT Metrix it will give you your current load times, a score (%) and also a list of what is impeding your sites performance. This can then become your “must fix” list.
The SEO factors of page speed – Whilst improving your site speed will no doubt help you convert more visitors, it will also benefit your SEO efforts. Page speed is now one of Google algorithm factors when ranking sites, your website may have a great link profile, but if it’s a little sluggish then your SEO possibilities are already limited.